Unlocking Indonesia’s Experience Economy
PT Ola Xperience Indonesia (OLAX) offers a unique opportunity to fund a proven team poised to capture a **USD $14.9M+ pipeline** in the nation’s most dynamic sectors: Travel, MICE, and Sports.
The Strategic Ask
OLAX seeks a strategic partner to provide a standby loan facility, bridging a critical working capital gap and fueling exponential growth.
The Capital Chasm: A ~$14.9M Untapped Opportunity
OLAX has successfully identified over USD 15.4M in tangible business opportunities. Due to working capital constraints, we have been forced to leave the vast majority of this revenue on the table, despite being the preferred vendor.
This chart visualizes the stark contrast between potential business and acquired contracts. The investment directly addresses this gap to convert opportunities into revenue.
Our Competitive Edge: Strategy, Leadership & Market Position
OLAX’s advantage is built on a foundation of an expert leadership team, deep industry networks, and a clear understanding of our strategic position in the market.
Leadership: A Strategic Powerhouse
Ms. Joneka Kandou, CEO
The Networker. Leverages 20+ years of industry experience and high-level government/corporate relationships to drive strategic business development.
Ms. Diana Ring, CXO
The Brand Builder. Architects the signature “OLAX Experience,” overseeing brand stewardship and commercial strategy to drive loyalty.
Ms. Souraiya Farina, COO
The Executor. A sports business veteran tasked with operationalizing the Sports Management division for flawless execution and growth.
SWOT Analysis
Strengths
- Expert all-female leadership
- Deep government networks
- Agile & personalized service
- Integrated MICE/Sports vision
Weaknesses
- Working capital constraints
- New company, limited history
- Brand awareness to be built
Opportunities
- $14.9M+ untapped pipeline
- High-growth MICE market
- Emerging sports economy
- Diversification of revenue
Threats
- Economic downturn
- Shifts in govt. spending
- Established competitors
Indonesia’s Booming Experience Economy
OLAX operates at the confluence of three high-growth industries, each presenting a massive, addressable market.
Indonesian MICE Market Growth (CAGR 13.78%)
Indonesian Travel & Tourism Growth
The Untapped Giant: Indonesian Soccer
Annual Economic Output
A passionate, rapidly commercializing market ripe for professional management and sponsorship brokerage.
A Two-Pronged Strategy for Market Dominance
Strategic Implementation Flow
Capture Existing Pipeline
Deploy capital to secure the $14.9M+ in identified Travel & MICE contracts with government and corporate clients.
Launch & Scale Sports Division
Establish a premier sports management agency, targeting PSSI, leagues, and clubs to build long-term, diversified revenue streams.
Use of Funds
Financial Outlook: A Clear Path to Profitability
The strategic deployment of capital is projected to drive rapid revenue growth and establish strong financial health, ensuring our ability to deliver returns.
5-Year Revenue Projection
Revenue is projected to grow over 3x, from $8M in Year 1 to over $27.5M by Year 5.
Key Financial Viability Metrics
Achieved in Year 3
| Ratio | Year 3 | Year 5 |
|---|---|---|
| Net Profit Margin | 1.4% | 4.0% |
| Return on Assets (ROA) | 2.6% | 10.0% |
| Debt Service Coverage | 1.41x | 2.50x |
A Debt Service Coverage Ratio (DSCR) over 1.25x indicates a strong ability to repay debt obligations.
A Secure & Profitable Partnership
We propose a straightforward partnership model designed for mutual success, offering a high-yield return backed by a robust business plan.
Investment
USD 10,000,000
Standby Loan Facility
Return
10%
Annual Interest on Utilized Funds